In the aftermath of Facebook’s “blockbuster” Q1 report, the one thing everyone is talking about is the explosive, 15% growth, in Monthly Active Users to 1.28 billion. There is one problem: where said user growth is taking place.
The chart below shows MAU growth broken down by geography…
And this chart shows how much revenue Facebook generates in those specific geographies:
So yes, just 1 million users added in the US. Still, considering Facebook somehow counts 202 million monthly active users in the US, that is a phenomenal achievement considering there are 137.9 million working people. Oh well, those 62 million users who are unemployed – they will just grow into the labor force eventually and be able to buy all those products whose ads they click on.
