The Week Of Household Brand Reports Is Upon Us

 

Throughout the last couple of weeks, we’ve been watching as earning report after earning report has surfaced. This week’s line up of reports may be more exciting than anything we’ve seen yet this quarter. That’s because the reports planned to be released not only give us a glimpse into the assets producing the reports, but they will also give us an idea of what to expect in the United States economy moving forward. Today, we’ll do a quick overview of the reports coming out this week, talk about why the reports give us a view into what to expect from the US economy moving forward, how solid reports can be the final nail in the coffin for low interest rates from the Federal Reserve, and why I’m hoping that the reports are not as good as they’re expected to be.

Earning Reports Expected This Week

The earning reports that we’ll be seeing this week include quite a few major household brands. Here’s the schedule…

  • Tuesday 2/10/2015 – Coke’s report becomes available.
  • Wednesday 2/11/2015 – Pepsi’s report becomes available. Whole Foods will also be releasing their report.
  • Thursday 2/12/2015 – Kraft and Kellog will be releasing their reports.

So, do you notice anything these brands have in common? They are all considered pantry brands; the types of brands that fill refrigerators and cupboards across the United States.

Why These Reports Give Us Insight Into What To Expect From The US Economy

With all of the data we’ve been getting lately, it seems as though the United States economy is doing great. In January we added 257,000 non-farm jobs (far more than expected) and the cost of oil is starting to stabilize a bit. However, when talking about where the economy will go, several factors will come into play; one of the biggest is consumer spending! After all, it’s great to add jobs, but if the added jobs don’t lead to more consumer spending, we’ve got a big issue!

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