Internet Stock Valuations: Facebook Extends Its Lead

I have waited almost a year to update my data on the valuations of internet-related stocks. The last time I turned the crank on the numbers I documented Facebook’s (FB) ascendency in the valuation ranks. I also guessed that the age of double-digit price-to-sales ratios was coming to an end with the potential exception of Facebook. Sure enough, this guess has come to pass. Facebook is the last internet-related stock in my universe left with a double-digit price-to-sales ratio.

Facebook stands apart and alone with a double-digit price-to-sales ratio.
Source for data: Yahoo Finance

Not only is Facebook standing apart, it has increased its lead. Zillow (Z, ZG) is a distant second. Facebook has increased its valuation ratio with Zillow by about 4% since last August. Even Microsoft’s (MSFT) buyout of LinkedIn (LNKD) did not close LNKD’s gap with Facebook. FB’s valuation ratio with LNKD increased 6% from last August’s ratio.

MSFT’s premium for LinkedIn puts almost all other lower-valued potential acquisition targets into play. I am thinking of companies like Twitter (TWTR), Yelp (YELP), Pandora (P), and even Shutterfly (SFLY). None of these stocks have price-to-sales ratios over 5 (note I am not comparing growth rates since acquirers will have different notions about potential post-acquisition growth rates). MSFT’s premium follows a well-trodden path of highly valued internet-related acquisitions since I started tracking internet valuations.

Also note that this universe of internet-related stocks is getting cheaper via price-to-sales ratios. Nearly across the board, including Facebook, price-to-sales ratios have declined. For many internet-related stocks this valuation decline started as early as 2014 and for most by early 2015. This is a good development for anyone thinking about buying into this space, especially acquirers. AMZN, GOOG, and MSFT are notable exceptions. Given each of these companies plays the role of potential buyers, the buyer currencies are getting relatively more valuable.

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