Forex Crunch Key Metrics December 2012 and 2012 Roundup

The final month of 2012 was the weakest month of the year, as expected. Despite the holiday season, December 2012 was still better than December 2011.

The overall numbers for 2012 were better than 2011 as well, with a rise of 17% in page views.

December 2012:

  • Page Views: 313,151.
  • Visits: 136,143.
  • Visitors: 51,292.
  • Time on Site: 3:00.
  • Average Pageviews/Visit: 2.30.
  • Bounce Rate: 51.49%
  • RSS Subscribers: 5,227 (December 29).
  • Newsletter subscribers: 12,133.

Total 2012 numbers with a comparison to 2011:

  • Newsletter Subscribers: +306%: 12,133 vs. 3,958
  • Pageviews: 17.54%
    4,484,040 vs 3,814,906
  • Visits: 6.35%
    1,973,676 vs 1,855,826.
  • Unique Visitors:12.86%
    684,572 vs 606,590.
  • Avg. Visit Duration:-2.63%
    00:02:40 vs 00:02:45.
  • Pages / Visit: 10.52%
    2.27 vs 2.06
  • Bounce Rate: -7.55%
    54.49% vs 58.94%

All in all, Forex Crunch continued advancing in 2012, enjoying growth in all parameters apart from a small slide in time on site. 2012 was a very interesting year, but market volatility certainly slowed, and the regulation environment in some countries was less favorable than beforehand.

For reference, here are the numbers for November 2012 and for December 2011 (including full 2011 figures).

I hope that 2013 will see stronger growth in all fields. I wish everybody a happy and successful 2013.

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