Image Source: Guess? Inc () designs, markets distributes, and licenses contemporary apparel and accessories that reflect European fashion sensibilities under brands including Guess, Marciano, and G by Guess.The company has five reportable segments namely Americas Retail, Americas Wholesale, Europe, Asia, and licensing. It generates maximum revenue from the Europe segment. It sells its products through direct-to-consumer, wholesale, and licensing distribution channels. The company also offers its products through its retail websites.Guess?, Inc. was founded in 1981 and is headquartered in Los Angeles, California.Three key data points gaugeGuess? Inc. or any dividend-paying firm.The key three are:(1) Price(2) Dividends(3) ReturnsThose three basic keys best tell whether any company has made, is making, and will make money.GES PriceOver the past year, Guess? share price rose about 7.24% from $22.37 to $23.99 as of Tuesday’s market close.If Guess? trades in the range of $15.00 to $30.00 this next year, its recent $23.99 share price might rise to $27.00 by next year. Of course, Guess’s price could drop about the same $3.01 estimated amount or more.My annual upside estimate of $3.01 however, is a little under the median of one-year target prices set for GES by 5 analysts tracking the stock.GES DividendGuess? has paid variable quarterly dividends since March 2007. GES’s most recent Q dividend of $0.30 was declared on November 21st to shareholders of record on December 5th. The payout was made on December 22nd.A forward-looking $1.20 annual dividend yields 5.00% at Tuesday’s $23.99 share price.GES ReturnsTo put it all together, add Guess’s estimated annual dividend of $1.20 to the estimated price upside of $3.01 to find a $4.21 gross gain.At Friday’s $23.99 share price, a little over $1000 would buy 42 shares.A $10 broker fee (if charged), paid half at purchase and half at sale, would cost us about $0.24 per share.Subtracting that likely $0.24 brokerage cost from the $4.21 gross gain produces a net gain of $3.97 X 42 shares = $166.74 for a 16.7% estimated net gain.You might choose to pounce on Guess? Inc It is a 43-year-old dividend-paying California-based apparel company.Furthermore, the estimated $50.00 annual dividend income from $1k invested is over 2 times greater than GES’s recent $23.99 single share price.The exact track of Guess? Inc’s ongoing future price and dividend will be determined by market action.Remember the true value of any stock is best realized through personal ownership of shares.More By This Author: