When Coin released the first video of its über credit card, the response was enormous. After 40 minutes, even though it was still just a prototype, 1,000 people had evidently forked over $50 for the super-slim electronic device that stores multiple credit card numbers and lets you use any of them with the mere push of a button. That took the company past its $50,000 pre-order goal. Just a few hours later, it had received a massive 20,000 orders for the device, which slides through checkout-counter card readers much like any other piece of plastic. Within two weeks, more than six million people had viewed the launch video that sent Coin viral. Apparently, there’s an awful lot of pent up frustration over the supposed problem of a wallet stuffed with too many credit cards.
Today, much of that frustration is still pent up. Nine months later, most of those who pre-ordered the device are still waiting for it to show up on their doorsteps. Though the company initially promised a summer 2014 ship date, only about 1,000 customers have received a version of the device that Coin quietly released for beta-testing, mostly in San Francisco. But relief is on the way. On Friday, Coin announced the launch of a new beta-testing program, open to the first 10,000 customers on the wait list who choose to participate.
Read more on this story at Wired.
