Photo Credit:Â David Lisenby/Flickr.com
According to an IDC report published last year, the global marketing technology (MarTech) industry is estimated to grow 12% annually to $32.4 billion by 2018. More recent trends also suggest a growing interest in MarTech industry, away from the AdTech industry, due to its more sustainable business model. A few years ago, I spoke with serial entrepreneur David Steinberg whose latest initiative Zeta Interactive is now a Billion Dollar Unicorn in the MarTech space.
Zeta Interactive’s Offerings
New York-based Zeta Interactive was founded in 2007 by David Steinberg, John Sculley, and Bill Landman. The idea for Zeta Interactive came to David when he was working on his venture Wirefly. He had already taken Wirefly public after its merger with InPhonic and was working with them. He serial entrepreneur David Steinberg He saw that marketing was shifting from being focused on being creative and establishing relationships to the world that was more focused on analytics and understanding data. He quit Wirefly in August 2007 and within the next few months set up Zeta Interactive to build a company that could help organizations run efficient customer acquisition and CRM programs by using Big Data over the Internet.
Today, Zeta Interactive uses Big Data, advanced analytics, and machine learning to help brands acquire, grow, and retain customers. The Zeta CRM is a comprehensive, multichannel marketing solution that integrates and analyzes data to improve return on marketing investment. Organizations are able to get access to a digital marketing engine for personalized, insightful conversations with their customers that are delivered on a real-time basis both with precision and at scale. They are able to manage the entire customer lifecycle across all digital tools and by leveraging a single platform. It has a customer base of over 570 organizations and includes names like UPS, AIG, Sprint, and Ikea.
