E Why You Should Keep A Close Eye On The Payments Market

The pharmaceuticals and Biotech industries have for long been deemed to be among the most lucrative industries to track. In fact, there are platforms that have dedicated their services to tracking breakout companies operating in these markets. Such companies have periodically proved to be profitable investments as demonstrated on this stock alerts platform.

However, over the last few years, a new industry has emerged thanks to the success of the pioneers. The Fintech industry is one of the most lucrative places to invest in right now and PayPal (Nasdaq:PYPL) is the company that leads the market. However, its success has prompted other giant players to take an interest in the industry, but so are startups. In the next few years, we could have several penny stock companies operating in the industry, given the number that’s already in the private sector.

PayPal dominates online payments across the globe and over the last few years, it has been trying to replicate this dominance on mobile devices. However, this has proved to be a little difficult in part due to the fact that some people are not convinced by the security measures taken to ensure data protection.

According to reports, while online payments platforms like PayPal and Skrill appear to have gained recommendable traction in the market, their mobile-based platforms alongside other mobile wallets still appear to be far from reaching the same heights.

Since the emergence of application-based payment platforms, there have been mixed reactions from market experts concerning the new Fintech product’s place in the industry. There are those who believe that mobile payments are the next big thing in the financial payments industry. There is a good case for this perception given the fact that a majority of world’s developed and emerging economies now have smartphones widely used.

However, as pointed out, there is still the small issue of acceptability of mobile payments amongst people. So many mobile wallets have been launched, yet they are still pretty much anonymous amongst the masses. This has forced companies to reinvent their mobile payments platforms year in-year out, and a good example is Alphabet’s (Nasdaq:GOOG) (Nasdaq:GOOGL) Android Pay, which is a shift from the “failed” Google Wallet.

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